About Visit Japan.com
and Tourist Info
in Japan

JNTO
Japan National Tourism Organisation
Travel Agency
1-6-4, Yotsuya,
Shinjuku-ku,
Tokyo 160-0004
Japan
+81 3 3201 3331
+81 50 3816 2787 24h visitor hotline

mail: press@jnto.go.jp

instagram: @visitjapanjp/
youtube: youtube.com/visitjapan
facebook: fb.com/visitjapan
facebook: fb.com/visitjapaninternational
X: x.com/visit_japan?lang=en
linkedin: linkedin.com/company/japan-national-tourism-organization/




more about Japan
Phone Book of the World.com
Wikipedia

Gov via Whitepages.jp

 

Most popular Tourist Attractions
of Japan

coming soon




History of the website
and Tourism Marketing
in Japan

Visit Japan.com
Domain registration date: 04-04-1998
The domain was registered during
the early years of the internet,
eventually before JNTO
had the idea to make a website

Japan.travel
Domain registration date: 10-07-2006

Visit Japan.jp
Domain registration date: 26-01-2016
it is possible that JNTO
forgot to renew in 2023
Domain now hold by Onamae,
a japanese domain company.

JapanWelcomesYou.com
new Domain registration date: 01-11-2022



Timeline

1964 Foundation of JNTO
coinciding with the preparation
of the Tokyo Olympics
with the mission to promote tourism
and develop international exchanges

1967 first JNTO overseas office
opened in New York

1980s Opening of
International Sales offices

1985 Expo 85 in Tsukuba

1998 Registration of the domain
VisitJapan.com
04-04-1998

VisitJapan.com owned
by DongChang.org

2000 The Gov of Japan
makes tourism
a strategic economic pilar

2002 VisitJapan.com
becomes a tiny
commercia site

2003 Launch of the "Visit Japan Campaign"
and the site Visit Japan.jp

Visit Japan Campaign

2005
extension .travel created
with the idea to make an alternative
to the established .com TLD
mainly for website in the Tourist industry.

In the following years
hundreds of other new sTLD
are launched
creating major competition
among new niche TLDs



While .com is recognised all over the world
and ccTlds like .jp are know
in and beyond
their respective countries (Japan)
sTLDs also called sponsored TLDs
are much less popular.

There are only 18.000 active .travel domains,
less than 0.01% of all active websites

In recent years a new trend
can be observed
of countries or cities making a strategic shift
away from .travel to .com,
mainly "visitX.com"
prioritizing user familiarity,
SEO benefits,
and broader marketing effectiveness.


2009 VisitJapan.com offline

2015 VisitJapan.com
domain reactivated
without serious content

2015 redesign of the site Japan.travel

2018 The popular site
VisitJapan.jp
stops working
eventually due to a domain renewal issue
domain aquired by a Japansese
domain company Onamae


2020 Visit Japan.com
offline again

2020 World affected by Corona

2021 VisitJapan.com
listed for sale
sales page sponsored by a
out of topic video

2022 Repoening to International Tourists
in october afer 2 and a half years
of restrictions due to Corona



The Japan Tourist board has the
problem that many Tourists
don't remember
the URL
japan.travel
... insteat they go to
Japan.com,
a commercial website
powered by Pear Media
or Japan.jp,
a non working site.

JNTO has offices in 20 countries

Expedia.com
Offers from Expedia



Visit Domains
and Tourist Boards
in neighbouring countries

Japan is an archipelago
it has no borders with other
It obly has maritime borders with 4 countries
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