Power of Visit

long-and-bulky-website-names.xx
are getting out of fashion



Birth of Tourism Marketing

Office de Tourisme
Visitors Bureau
Fremdenverkehrsamt

The first Tourist Information offices appeared
in Europe in the late 1800s
They grew alongside rail travel.
France and Switzerland
had the first Visitors Bureau in 1880

National Tourism Organisations
formed in the early 1900s

Today these organistations
are called DMO
Destination Marketing Organisation




Tourist Information
get "online"

1994-1999 With the arrival of the internet
Destination Marketing Organisation
decide to create websites,
but many are a little late
and miss the registration
of the best .com domain names. .

The first sites appear in 1994.


Pure Geo Domains
In the early internet years
the most desired domains
were pure geo domains
like country.com
or city.com

NewYork.com was registered 24-11-1995
London.com was registered 07-11-97
Paris.com was registered 05-01-1998

These domains were often registered
before government or tourism boards
understood domain value.

Domain investors were faster
than Tourist boards
and very quickly
all major "countrynames.com"
or "citynames.com"
were no longer available
for fresh registration.

Very hi prices were asked
by early domain investors,
to expensive to be adopted
by a large number of Tourist Boards.

Today these pure Geodomains
are much less used
as most of these domains
don't resolve
in quality websites.



Institution Style Domains
Many tourist biards
started to adopt an internet adress
in an institutional style.
Hyphens were also popular
at the turn of the century
example
GoCalif.ca.gov
Berlin-Tourist-Information.de
Alt-TourismoLisboa.pt



Visit Geo Domains

In California
the Tourist board of Mammoth Lakes
wanted to create a Tourism website.



Mammoth.com was already registered
since 11-07-1994
so the idea came up
to add "Visit"
VisitMammoth.com
was registered 14-11-1995



Mammoth Lakes is a
mountain region
300 km east of San Francisco



The Visitors Bureau of Vallejo
liked the idea so much
they registered 17-04-1996
VisitVallejo.com

Vallejo is a town
39 km north of San Francisco
and 55 km south of Santa Rosa.



1998 was formed
The California Division of Tourism.
They started a website
in an administrative domain format
gocalif.ca.gov

As a home of many famous brands
it didn't take long to understand
that this technocratic style domain
was not attractive.

10-11-1998 was registered
VisitCalifornia.com
which became the new official website.

In some way California
with it's modern understanding
of communication
can be seen
at the region of the world
that launched
the "Visit Phenomenon".



Another Pioneer is the
British Tourist Autorithy
registering VisitBritain.com
24-04-1997
more about Visit Britain




Steve Job's iPhone
changed the way
people are looking at
Tourist Sites


iPhone was released 29-06-2007
This completely changed the way
Tourist are looking at Travel Information.

Years before 1999
the editor of the Global Visit List
had the chance to run into to Steve Jobs
at Cremertie de Paris
at the time an avant-garde web cafe.

Jobs explained his idea
of a simplfied keyboard
with less buttons
where "-" hyphen signs
would no longer be included.

A decade later Jobs iPhone
made
hyphenated-internet-adresses.com
look outdated.





Major Tourist Boards
start to understand "branding"

2003 Branding begins in many
Destination Management Organisation

Statistics show that "Visit"
matches how people actually serach

Tourist Boards buy
domains on the secondary market.



2003 London Tourist Board
aquired Visit London.com

2011 Stockholm Tourist Office
aquires VisitStockholm.com
for 70.000 USD

2011 Berlin Tourismus & Kongress
now called Visit Berlin
aquires Visit Berlin.com
for 230.000 USD
press release

2014 Dubai Department of Comerce and EconomyBrand aquires VisitDubai.com
for an undisclosed amount

2015 Brand the USA aquires VisittheUSA.com



Dubai aquires VisitDubai.com



"Visit" retarded
by Domain squatters

2004 A domain squatter from
Norway / Portugal
registered hundreds of visitcity.com domains.

Instead of making it possible
to buy thems
or developping usefull content
the domains were all redirected
to useless Norvegian websites.

2011 At it's peak the Vindheim portfolio
owned 13.400 Domains,
hundreds of valualde visitcity.com
hundreds of worthless visitcity.tv
and many many other domains.

The domains
were polluting the web
retarding the development
of quality Tourist Information websites.

2014 due to annual renewal charges
the spam portfolio started to collapse
and one by one the valuable visitcity.com
and the worthless visitcity.tv domains
could be registered again.



VisitBregenz.com
now a beautiful website created in 2021
was once part of the spam portfolio.
Bregernz is a city in Austria
on the lake of Constance
near the boredrs of Switzerland and Germany.

Phone Book of the World
promotes "Visit"
and creates
Global Visit List.com

1999 / 2000
Phone Book of the World
is invented at Cremerie de Paris
an avant-garde web cafe.

Listing Tourist Boards around the globe
Phone Book of the World
noticed that many
official Visitors Bureau
used amazingly complicated URLs.



During covid
a beautiful Cedar Tree
with a view on the Eiffel Tower
was decided to be torn down
for a Real Estate project.

Mission impossible to save it ...
The power of Internet communication
needed to be activated.

Learning more
about the history and magic
of the "Cedre Imperial",
the major of the city
changed his mind
and decided to saved it.

This experience gave the idea
that beautiful Visit Sites
and the promotion of cultural heritage
could help protect little beauties.

Phone Book of the World
started to promote Visit sites
and created a first Visit List.

This List turned into
the more developped
Global Visit List
created 24-08-2024



Why "visit"
outshines
every other domain format

more coming soon








The power of dot Com

Visit+Destination.com - domains
a joker for a local business